Public Relations For Real Estate Appraisers
Creating market awareness for your real estate
appraisal business
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 Public relations ("PR") is as essential for real
estate appraisers as it is for large corporations. Let's face it -
it's hard to sell your real estate appraisal service if the market
you are targeting has never heard of you. Of course, you can
blanket your target market with expensive direct mail, advertising
in magazines, the radio, television or newspapers.
But did you
know you can accomplish much the same thing through effective PR
programs? In many ways,
PR is "free" advertising and often
much more effective than expensive alternatives. |
Public relations ("PR") is as essential for real
estate appraisers as it is for large corporations. Let's face it -
it's hard to sell your real estate appraisal service if the market
you are targeting has never heard of you. Of course, you can
blanket your target market with expensive direct mail, advertising
in magazines, the radio, television or newspapers. But did you
know you can accomplish much the same thing through effective PR
programs? In many ways, PR is "free" advertising and often
much more effective than expensive alternatives.
Public relations takes many forms. It can be a press release
that takes on a life of its own on the Internet, placing an article
about your company in a print or online publication widely read by
lenders, investors or real estate agents; having a published
interview, or publicizing an award you have won. These
activities spread highlight your appraisal service in an effective,
credible fashion.
Online press releases and articles are especially effective because
they contain embedded links back to your real estate appraiser
Website. Since online press releases get picked up by other
Websites, newsletters and blogs, interested readers will follow the
embedded links to your Website.
This increases your Website
traffic. Also, having incoming links from other Internet
entities
drives up your organic search engine ranking. Online
press releases can even be targeted to your local newspaper
publications. It's a win-win situation!
Some public relations activities that Pacifica Endeavors can
accomplish to boost your real estate appraisal business are:
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Preparation and placement of inexpensive online
press releases, starting at $299 (including distribution)
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Preparation of articles and case studies for
print and/or online publication
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Preparation of PowerPoint presentations for your
to present to at Realtor luncheons, investor meetings, etc.
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To learn more, simply complete the below form
(asterisk items (*) are required) and
we'll contact you for a FREE consultation. All inquiries will
also receive a FREE copy of "Put Your Business Online," which explains
Internet marketing in non-techie terms and is widely sold by the
National Association of Realtors.
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QUESTIONS? Contact us at (866)
284-4955 or pr@appraiserinternetmarketing.com.
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