Once you have a Website established, imagine a lead-generating marketing machine that works 24x7 to generate real estate appraisal business for you.  One day you open your email and there's a new appraiser order.

These are people who are specifically looking NOW for appraisal services you offer in your local geographical marketing area. These orders periodically appear like magic in your email without any effort on your part.  You can begin enjoying this benefit within a week.

Introducing REonline^sm for Real Estate Appraisers

REonline is a powerful, unique online advertising tool designed specifically for real estate appraisers. It leverages Pacifica Endeavors' vast experience and Google's pay-per-click advertising to provide you with affordable online real estate appraisal generation.

Why Google PPC advertising?

Because Google owns roughly 55-70 percent of the search engine market. It is the best vehicle for your online ad to receive maximum exposure among the Internet audience. And with Google PPC advertising, you are only charged when an interested person actually clicks on your ad! Everything else is free exposure.

Google pay-per-click (PPC) advertising is very effective in generating quality leads for real estate professionals...if it is done right. The key to bringing those interested in ordering a real estate appraisal to your Website lies in selecting the right keywords and targeting your ads for your geographical coverage. That way, you get true prospects and keep your advertising costs low.

And it's effective. Your ad appears at exactly the same time someone is using Google to search for information related to your keywords. If they click on your ad at that moment, they are brought to your rela estate appraiser Website where they can learn about your services and fees, send you an email or place an order that automatically shows up in your email.

What makes the REonline PPC program different?

There are two major differences that make REonline distinctive, both working to your advantage:

► Due to the complexity of online advertising, conventional PPC advertising offered by advertising agencies requires a large set-up fee and incurs hefty ongoing management charges.  Until now, this has made getting expert help for PPC advertising cost-prohibitive for most real estate appraisers. REonline is affordable by all real estate appraisers!

 

► Almost all other PPC advertising solutions available to real estate professionals are prepared by and managed by someone lacking a real estate background. Your REonline ad is prepared and managed by a real estate professional who understands Google PPC online advertising and your needs. We know how to get the best results within your budget!

Why do I need your help?  Can't I do Google PPC advertising myself?

Absolutely...if you are willing to invest the time and effort to learn how to do it.  Ask anyone - Google PPC advertising is not for novices.  If you don't know what you are doing, you can blow through a lot of money very quickly with little or no results.  There are a ton of things you need to know to make Google PPC advertising work for you instead of just working for Google, including:

► Keyword research, selection and formatting for optimal results

 

► Preparing effective ads for the targeted keywords

 

► Maximizing ad frequency of appearance

 

► Gaining good ad positioning

 

► Tweaking PPC campaigns to achieve optimal results

 

Ask yourself, is "Google PPC advertising" a skill I want to invest time and money mastering, or do I want to go with an expert who can get me excellent results while avoiding pricy pitfalls?

How does REonline work?

REonline is a complete solution that provides real estate appraisers with an affordable entry level and the flexibility to economically expand online advertising according to their own needs and goals.

The REonline package includes:

► Consultation with you on your PPC advertising goals and strategy

 

► Establishment of your Google PPC account and marketing parameters

 

► Keyword research and keyword bid optimization

 

► Preparation of a PPC advertising campaign with up to three PPC ad variations optimized for a select set of related keywords, with each ad linked to your Website

 

► Setting up your ads to only appear in the geographical locations where you perform real estate appraisals, making them much more effective and dramatically reducing your Google PPC advertising costs!

 

► Tuning your PPC ad to only be displayed during hours when likely clients will be using the Google search engine in your area

 

► Monitoring of your ads' distribution, positioning and results for two weeks after its launch, tweaking ad wording, keywords and keyword bids as necessary for optimal results within your daily budget

 

► Instructions explaining how to access your Google account and view online reports showing the number of times your ads appeared, the number of ad click-throughs and your monthly Google PPC expense.

You get all this for just a $299 one-time set-up fee! Your Google PPC ads can be sending prospective appraisal clients to your Website within one week from today!

Are there any other PPC advertising charges?

Yes. You set your own daily Google advertising budget according to your goals and financial ability. This can be as little as $5 or any amount you want. Google will spread your ad appearances evenly throughout the day for maximum exposure within your budget limits. Google advertising expenses are charged directly to your credit card on a monthly basis. For example, if you choose a $5 daily advertising budget, then your maximum monthly expense will be $150 ($5 daily x 30 days per month).  But remember, you are only charged by Google when someone actually clicks on your ad and goes directly to your Website!

What does REonline offer beyond the Basic Package?

This is where REonline shines! Want to run more than one ad, or different types of ads in the same or different areas. Want a "landing page" with a persuasive sales argument instead of directing interested persons to your Website Homepage? REonline offers you ultimate flexibility in configuring your online advertising campaign to suit your unique needs and your pocketbook.  Here' are some examples of how you can affordably customize and grow your online advertising:

Additional Item	Price
►Add another PPC advertising campaign with up to three new online ads (e.g., targeting investors or FSBOs).	Just a one-time $199 set-up fee for each new campaign.
►Create a unique landing page* for a PPC ad or optimize an existing Webpage for lead capture.	$299 (depending on requirements.

*A standalone Webpage designed specifically for capturing business coming from your PPC advertising.

 This also allows you to measure the ROI of PPC advertising campaigns.

We'll contact you for a free consultation to discuss your goals, answer any questions and determine whether PPC advertising is a good marketing answer for you.